The A-Z of Separating People from their Money

Directed by Hermann Vaske

"Right this minute there are millions of people trying to separate you from your money"

Pointing to the increasingly blurred distinction between reality and fiction in the world today, Dennis Hopper leads a discussion on the methods used by advertisers, as well as the responsibilities of ad-makers. The biggest names in the business have their say on shock, humour, and sex as methods of selling.