Rockin' at the Red Dog: The Dawn of Psychedelic Rock

Directed by Mary Works

This documentary pays tribute to the contributions and importance of the title watering hole in the creation of the psychedelic dancehalls that littered the West during the late '60s and helped launch such super groups as The Grateful Dead, Jefferson Airplane and The Quicksilver Messenger Service. Music by Big Brother and the Holding Company, and the Charlatans is also featured. The Red Dog Saloon had its genesis in 1964 when a group of free-thinking, LSD-enhanced Northern California students and young folks had a party and began thinking about starting up a saloon that would evoke the old West. They decided to build their saloon in Virginia City, Nevada, a once prosperous town that was by then nearly empty. The ambience of the saloon blended Old West sensibilities with modern psychedelia, go-go girls and plenty of illegal drugs. The film is comprised of interviews with surviving founders, actual archival footage, and even a performance of some of the musicians who appeared there.