Commercial for 'Hjemmet' Magazine

Directed by Robert Storm Petersen

This animated film is an advertisement for the Danish weekly magazine ‘Hjemmet’, which is still published today. ‘Hjemmet’, meaning ‘Home’, was originally called ‘Damernes Blad’ (‘The Ladies’ Magazine’) but changed its name in 1904, a few years after it was acquired by the publishing company Egmont. The advertisement was drawn by the much beloved Danish multi-talent Robert Storm Petersen, popularly known as Storm P., whose many accomplishments included being behind some of Denmark’s earliest animated films. This ad also includes a few seconds of live-action footage showing Storm P. himself smoking a pipe and reading an issue of ‘Hjemmet’. (Stumfilm. dk)