Our Business Is Fun

Directed by Michael Whyte

A filmic encounter with Futuristic Fred, Britain's most revered fairground artist. Captured at work decorating a ride in his studio in Streatham, London, Fred Fowle (1914-1983) pays tribute to the cinema posters, adverts and graphic novels that inspired his designs. His signature vibrant, three-dimensional style has been widely celebrated and chimes with the current resurgence of traditional steam-powered fairground rides.