Face to Face

Directed by Yuima Nakazato

Avant-garde Japanese designer Yuima Nakazato democratizes haute couture clothing with a radical made-to-measure project

Face to Face is an online made-to-order project created in response to the current global crisis. After a virtual consultation with Nakazato, a client will ship a simple, white shirt to the designer’s atelier in Tokyo. Based on the client’s backstory, interests and personality, Nakazato will reimagine and redesign the shirt, returning it to them as a completely new garment. This intimate and immersive experience takes fashion back to its purest form, where materials come together to tell a story about the wearer.